Pepsodent Travel Kit (2024)

Indonesia Travel Destination series

Initial Ideas

The challenge was not illustrating the beauty of Indonesia, but more to how to fit the details into small space on the packaging while still maintaining the appeal for buyers to purchase.

Option 1: Rafflesia, Papua, West Java dancer, landscape of Bromo, Candi Borobudur and phinisi.

Client
Pepsodent

Year
2023 (sold in markets in 2024)

Option 2: Heavier in batik, tenun pattern, and Betawi dancer

Option 3: Balinese dancer and Cendrawasih bird

Option 4: Inspired by traditional dress from Nias with same elements as the previous

Final result